Day 3: Launch and Market

This stage takes us through the critical steps of launching our product and introducing it to the market, highlighting effective marketing strategies, the nuances of selling to different types of customers, cost management, and the importance of flexibility and learning in product development.

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About this Category

The Launch and Market Introduction Stage is a crucial phase in the Value-Driven Product Development process, where the product makes its debut in the market.

Launch and Market Introduction Stage:

  1. Launching Your Product: The process of introducing your product to the market. This includes final preparations, ensuring everything is ready for the public to see and buy your product.
  2. Marketing Your Product Idea: Developing and implementing strategies to promote your product. This involves figuring out the best ways to let people know about your product and why they should be interested in it.
  3. The Marketing Quadfecta: Exploring four key areas of marketing that are essential for a successful product launch. This concept focuses on a comprehensive approach to ensure all aspects of marketing are covered.
  4. Selling to Businesses vs Selling to Customers: Understanding the differences in selling strategies when targeting businesses compared to individual customers. Each group has different needs and ways they decide to buy products.
  5. Customer Acquisition Cost: Learning about the costs associated with gaining new customers. This is important for budgeting and understanding how much you need to spend to attract customers.
  6. Embracing Failure and Learning from Mistakes: Recognizing that setbacks are a part of the journey and learning from them is crucial for growth. This part focuses on how to handle failures constructively.
  7. The Art of Pivoting in Product Development: Sometimes, you need to change direction in your product development. This section teaches about recognizing when to make changes and how to adapt your product and strategies effectively.

The Launch and Market Introduction Stage is about putting all the hard work into action and seeing your product come to life in the market. It emphasizes strategic planning, understanding the market, cost management, learning from experiences, and being adaptable to ensure the success of the product.

Meet our Speakers

We've gathered some of the top experts in the field to discuss this topic. With years of experience between them, they're well-equipped to offer invaluable insights and perspectives.

Steve Waddell MBA, PMP

Steve Waddell MBA, PMP

CEO, Valuepreneurs

Timothy Bush

Timothy Bush

Owner, TLB Consulting

Dr. Ahmad Glover King of Online Capital Raising

Dr. Ahmad Glover King of Online Capital Raising

Founder & CEO, WIGL

Chris Heivly

Chris Heivly

Managing Director at Build The Fort, LLC, Build The Fort

Jerry Hollister

Jerry Hollister

EXECUTIVE CONSULTANT AND CO-OWNER2, BBC Etc.

Sean Mallon

Sean Mallon

VP of Commercialization, Virginia Innovation Partnership Corporation

Paul Nolde

Paul Nolde

Managing Director, 757 Collab

Daniel O’Connor

Daniel O’Connor

Consultant Principal, Inventors Academy

Tim Ryan

Tim Ryan

Executive Director, Innovate Hampton Roads

Shaun Sanders J.D.

Shaun Sanders J.D.

Managing Partner, VentureCraft, Inc.

Talks

Welcome to Day 3: The Launchpad - Catapulting Innovations from Funding to Market with special guest VIPC's Sean Mallon

23 February 2024, 03:30 PM
Steve Waddell Sean Mallon Tim Ryan

Mastering Big Box Retail: Strategies for Launching and Selling Your Product in Major Stores

23 February 2024, 06:00 PM
Timothy Bush

Turning Ideas into Reality: How to Use Government Grants to Develop Your Product Ideas

23 February 2024, 07:00 PM
Jerry Hollister

Unlocking Value: Making Your Invention Pay for You!

23 February 2024, 08:00 PM
Daniel O’Connor

Storytelling for Investors Masterclass With Shaun Sanders

23 February 2024, 09:00 PM
Shaun Sanders

Securing Your Success: Mastering Investment Timing in the Value-driven Product Development Journey

23 February 2024, 10:00 PM
Chris Heivly Steve Waddell Ahmad Glover Paul Nolde

Innovate Hampton Roads

We are building an ecosystem here in HRVA focused on growing, guiding, and connecting entrepreneurs and the technology ecosystem in order to build a stronger and more innovative economy in our region.

Virginia Innovative Partnership Corporation

VIPC is the commercialization and seed stage economic development driver in the Commonwealth that leads funding, infrastructure, and policy initiatives to support Virginia's innovators, entrepreneurs, startups, and market development strategies.

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