Day 1: Idea and Concept

Explore the merged Idea and Concept Development Stages, where we journey from the birth of entrepreneurial ideas to the meticulous crafting of product concepts, emphasizing customer-centric validation and strategic business model alignment.

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About this Category

The Idea and Concept Development Stages, when combined, create a comprehensive pathway for transforming initial thoughts into well-defined product concepts.

Idea Stage:

  1. Sources of Ideas: Delving into where entrepreneurs find inspiration for their innovative ideas.
  2. Finding Your Niche: Identifying a specific market or need where the product can make a significant impact.
  3. From Brainstorm to Reality: Techniques for converting brainstorming sessions into actionable and winning product ideas.
  4. Idea Validation - Painkiller or Vitamin?: Understanding the critical role of validating whether a product idea solves a significant problem or adds value.
  5. Uncovering Pain Points: Pinpointing the specific problems that the product aims to solve.
  6. Integration with the Business Model Canvas: Aligning the initial product idea with a broader business strategy.
  7. Customer Discovery Interviews: Engaging with potential customers to gain insights and perspectives.
  8. Testing Product Ideas: Approaches for evaluating the viability and market potential of the product idea.
  9. LENS: Utilizing a unique methodology or tool in the idea development phase.

Concept Development Stage:

  1. The Power of Personas: Creating detailed customer personas based on discovery interviews.
  2. Using Interviews to Develop Personas: Leveraging insights from customer interactions to build accurate personas.
  3. Further Integration with the Business Model Canvas: Deepening the connection between the product concept and business strategy.
  4. Understanding Proof of Concept: Examining the necessity and methodology of developing a proof of concept.
  5. Building the Proof of Concept: Constructing a basic model of the product to test feasibility.
  6. Customer Validation: Gathering and implementing customer feedback to refine the product concept.
  7. Adapting the VDPD Process: Tailoring the product development process to the unique journey of the product.
  8. Case Study - Cooling Pillow Feedback: Analyzing real-world customer feedback on a specific product.
  9. Revisiting the Business Model Canvas: Reassessing the business model based on customer insights.
  10. Provisional Patents: Understanding the process and importance of securing provisional patents.

These combined stages form the bedrock of the product development process, ensuring that ideas are not only creative but also thoroughly vetted, customer-focused, and strategically viable.

Meet our Speakers

We've gathered some of the top experts in the field to discuss this topic. With years of experience between them, they're well-equipped to offer invaluable insights and perspectives.

Jason Feifer

Jason Feifer

Editor in Chief, Entrepreneur

Steve Waddell MBA, PMP

Steve Waddell MBA, PMP

CEO, Valuepreneurs

Chad Aleo

Chad Aleo

President, High Ticket Sales Academy

Scott Allan

Scott Allan

Scott Allan Publishing, Scott Allan Publishing

Rita Crompton

Rita Crompton

Founder and Managing Director, Inventor Lady

Carmine Denisco

Carmine Denisco

Founder, EarMark Sourcing

Christopher Guerrera

Christopher Guerrera

President & Chief Executive Officer, The Modern Inventor

Zach Harris

Zach Harris

Director of Research, Venture Validator

Yohan Jacob

Yohan Jacob

President, Retailbound

Susan Lindner

Susan Lindner

CEO & Founder, Innovation Storytellers

Noah McNeely

Noah McNeely

CEO, Product Quickstart

John Nottingham

John Nottingham

co-CEO Nottingham Spirk & Managing Partner of Nottingham Unlimited Ventures, Nottingham Spirk

Tim Ryan

Tim Ryan

Executive Director, Innovate Hampton Roads

Warren Tuttle

Warren Tuttle

Open Innovation Director, Tuttle Innovation

Sam Wong

Sam Wong

CEO, Fundable Startups & Venture Validator

Talks

Day 1 The Dawn of Innovation: Opening Ceremony

21 February 2024, 03:30 PM
Tim Ryan Steve Waddell

Seizing Unseen Opportunities: A Conversation With Jason Feifer

21 February 2024, 04:00 PM
Jason Feifer

From Patents to Paradigms: The Art of Transforming Ideas into Industry-Changing Innovations

21 February 2024, 05:00 PM
John Nottingham

Breaking Down the Myth, Building a Product that Customers Really Want

21 February 2024, 06:00 PM
Rita Crompton

Embrace the Challenge: Unlocking Valuepreneurial Resilience with Scott Allan's 'Do the Hard Things First' Approach

21 February 2024, 07:00 PM
Scott Allan

Painkiller or Vitamin: Discerning the True Potential of Your Startup Idea

21 February 2024, 08:00 PM
Zach Harris Sam Wong

From Sketch to Success: The Prototyping Pathway

21 February 2024, 09:00 PM
Noah McNeely

Innovating for Success: UIA's Blueprint from Product Concept to 'Shark Tank' Triumph with Carmine Denisco & Christopher Guerrera

21 February 2024, 10:00 PM
Christopher Guerrera Carmine Denisco

"Unlocking the Secrets of Product Licensing: Strategies for Success" with Warren Tuttle

22 February 2024, 06:00 PM
Warren Tuttle

Storytelling Magic: Bringing Your Product to Life with Susan Lindner

22 February 2024, 09:00 PM
Susan Lindner

Retail Readiness for Product Entrepreneurs

23 February 2024, 04:00 PM
Yohan Jacob

Unlocking the Secrets of High-Ticket Product Sales: A Master Class on Sales with Chad Aleo

23 February 2024, 05:00 PM
Chad Aleo

Innovate Hampton Roads

We are building an ecosystem here in HRVA focused on growing, guiding, and connecting entrepreneurs and the technology ecosystem in order to build a stronger and more innovative economy in our region.

Virginia Innovative Partnership Corporation

VIPC is the commercialization and seed stage economic development driver in the Commonwealth that leads funding, infrastructure, and policy initiatives to support Virginia's innovators, entrepreneurs, startups, and market development strategies.

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