Kaitlyn Witman

Crowdfunding Mastery: Transforming Product Ideas into Market Realities

A Talk by Kaitlyn Witman (Co-Founder & COO, Rainfactory)

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About this Talk

Welcome to a pivotal session of the Valuepreneurs Idea to Product Summit. Today, we are thrilled to introduce Kaitlyn Witman, the Co-founder and COO of Rainfactory, a leading agency known for transforming startups into market successes. With her extensive experience in crowdfunding and digital marketing, Kaitlyn has been instrumental in orchestrating successful campaigns on platforms like Kickstarter and Indiegogo, making her a vital asset in the world of innovative product launches.

Kaitlyn's expertise is not just in launching products but in ensuring their long-term success. Her approach combines market research, product positioning, and strategic online advertising, honed through years of experience and a multitude of successful campaigns. Her role at Rainfactory reflects her dedication to guiding startups through the intricate journey from conception to market realization.

In today's masterclass, titled "Crowdfunding Mastery with Kaitlyn Witman: Transforming Product Ideas into Market Realities," Kaitlyn will delve into the essentials of crowdfunding, tailored specifically for entrepreneurs seeking to conquer the high failure rates of new products. This session is an invaluable opportunity for anyone looking to harness the power of crowdfunding to elevate their product development journey.

22 February 2024, 04:00 PM

Main Stage

04:00 PM - 05:00 PM

About The Speakers

Kaitlyn Witman

Kaitlyn Witman

Co-Founder & COO, Rainfactory

Making it Rain on DTC eComm Launches & Crowdfunding for Tech, Gadgets, Appliances | Startup Co-Founder | Investor | Writer | Speaker | Mom of Three | Home Chef | Over $214M in Presales & 210+ eCommerce Launches

Innovate Hampton Roads

We are building an ecosystem here in HRVA focused on growing, guiding, and connecting entrepreneurs and the technology ecosystem in order to build a stronger and more innovative economy in our region.

In-Kind

Virginia Innovative Partnership Corporation

VIPC is the commercialization and seed stage economic development driver in the Commonwealth that leads funding, infrastructure, and policy initiatives to support Virginia's innovators, entrepreneurs, startups, and market development strategies.

Main Sponsor

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