Kaitlyn Witman

Co-Founder & COO, Rainfactory Making it Rain on DTC eComm Launches & Crowdfunding for Tech, Gadgets, Appliances | Startup Co-Founder | Investor | Writer | Speaker | Mom of Three | Home Chef | Over $214M in Presales & 210+ eCommerce Launches

About this speaker

A seasoned entrepreneur with over a hundred million dollars presold, crowdfunded, and sold DTC for products across multiple categories. 

Hello, I’m Kaitlyn Witman, Co-Founder & Partner at Rainfactory: a plug-in marketing department for growing brands. 

Rainfactory is a digital marketing agency that provides end-to-end product launch marketing services for new tech products and crowdfunding campaigns. 

We are the best agency in the world for launching Kickstarter and Indiegogo campaigns, and then transitioning to Shopify, Amazon, and retailers across the US. 

Unlike other crowdfunding agencies, Rainfactory is the only one that operates as an in-house marketing department for the entire lifecycle of the product. Simply put, we’re here to help you grow. 

Products that we work on include: 

technology and hardware, 

Audio, speakers and headphones

IoT, mobile accessories, 

Health & fitness,

Kitchen appliances,

Outdoor gear,


And Micro-Mobility such as eBikes, scooters and skateboards. 

We have a battle-tested and proven process to understand the core features & benefits of the product, and then a multi-layered social media advertising strategy to match those benefits with the right audiences. 

When you work with Rainfactory, you’re not just getting the secret sauce, you’re getting the chef to make it for you. 

I’d love to talk about these things and more. 

You can find us online at Rainfactory.com, and @RainfactoryInc on all social media channels. 

Watch my pitch here: https://youtu.be/gNPYPG_kmzw 

Kaitlyn lives in Vienna, VA with her husband and three kids. She holds an MBA in Entrepreneurship and Finance from the University of Washington, and a BA in Political Science and Economics from the University of Virginia. 

A writer, speaker, and angel investor, Kaitlyn often writes about parenthood and the workplace, growth mindset management, and startup marketing. She is a guest lecturer on entrepreneurship and marketing. She coaches direct-to-consumer eCommerce startups on how to finance their growth with presales

Contact This Speaker


Crowdfunding Mastery: Transforming Product Ideas into Market Realities

22 February 2024, 04:00 PM
Kaitlyn Witman

Innovate Hampton Roads

We are building an ecosystem here in HRVA focused on growing, guiding, and connecting entrepreneurs and the technology ecosystem in order to build a stronger and more innovative economy in our region.

Virginia Innovative Partnership Corporation

VIPC is the commercialization and seed stage economic development driver in the Commonwealth that leads funding, infrastructure, and policy initiatives to support Virginia's innovators, entrepreneurs, startups, and market development strategies.

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